Federico Lagrange
Head of Brands & Innovation – Americas, HP
Federico is a purpose-driven global Marketer with 20+ years’ experience in the CPG and B2B sectors driving break-through innovation, marketing activation, accelerating revenue growth and delivering strong performance for companies including Kellogg’s, Unilever, Diageo, Bimbo Bakeries and Kimberly Clark.
At HP, he leads the Brands, Innovation & Sustainability agenda for the Americas championing human-centric thinking helping Brands accelerate their innovation and growth through co-creation, personalization in a sustainable way within the framework of digital printing.
Federico holds degrees in Marketing and Management from Texas A&M University and is a graduate of the London Business School (LBS).
At HP, he leads the Brands, Innovation & Sustainability agenda for the Americas championing human-centric thinking helping Brands accelerate their innovation and growth through co-creation, personalization in a sustainable way within the framework of digital printing.
Federico holds degrees in Marketing and Management from Texas A&M University and is a graduate of the London Business School (LBS).