Charles is the CEO of Circulr, a Toronto-based company that focuses on creating the infrastructure for Consumer Packaged Goods brands to close the loop on their glass packaging through reuse. Circulr has so far helped reduce waste for a variety of products ranging from pickles to pasta sauce to peanut butter. Circulr not only collects and sanitizes this packaging but also helps brands manage their deposits and rewards to incentivize customer reuse.
Charles is passionate about eliminating waste from grocery product packaging and helping unlock the power that reuse can hold for brands.